This section was composed for every business owner who has ever advertised, is rethinking their advertising strategy, or looking into advertising in the Dearborn, MI area for the very first time. In addition to reading this material, be sure to watch our short video to learn why Ads in Coffee News are so effective.

On average, we each see over 3,000 different commercial messages daily. Advertising is everywhere. Businesses must be more savvy than ever with how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

Enter Coffee News. Your neighborhood business NEEDS neighborhood coverage, and there is very little, if any, advertising media that allows you to target your advertising dollars so precisely and so effectively. Coffee News manages to reach the highest and most potent concentration of potential customers of ANY media -- for a fraction of the cost!

Read the fascinating story "How All Advertising Works", by Coffee News founder Jean Daum.

To give your business the most views,
put it in the Coffee News!

Benefits of Coffee News Advertising

• Coffee News ads are less expensive than most other print media, so the small business person can easily afford to advertise regularly.
• Coffee News ads are exclusive, no other company in your business category can advertise at the same time. ADVERTISERS CAN KEEP THEIR COMPETITION OUT! Small businesses appreciate this bonus.
• Coffee News ads can be changed weekly by a phone call or a fax.
• Coffee News ads are working three meals per day - seven days per week. Consistency brings results!
• Coffee News provides for the repetitive advertising that is needed to establish buyer patterns – at low cost! It attracts loyal customers rather than aiming at bargain hunters.
• Coffee News has a proven track record. Furthermore, some advertisers remain on a waiting list for months once they discover the kind of results Coffee News can produce.
• Coffee News ads are rotated every week so each advertiser has equal exposure. Small ads often are obscured in other print media because the big buck advertisers often get better placement.
• Coffee News ads are all 3" x 2" so no advertiser can overpower another by buying a larger ad.
• Coffee News can be read in eight to ten minutes compared to thirty minutes to read a 48-page daily paper. This means Coffee News receives six to twelve times the scrutiny.
• Coffee News includes ad design and seasonal changes as part of the cost of your ad.