"Many a small thing has been made large by the right kind of advertising!" – Mark Twain
| ABOUT COFFEE NEWS | ADVERTISING | DISTRIBUTION | CONTACT US | F.A.Q.'s |
FREQUENTLY ASKED QUESTIONS |
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Q: How do I advertise in Coffee News? A: It's easy to advertise in Coffee News. The best way to get started is by calling us at (313) 737-8495. You may also contact us by email or traditional mail. Our process begins with a brief phone call so we can each learn more about each other's business. We'll answer your questions about Coffee News, and you'll tell us a little about your business or organization. If at the end of that short conversation we both feel Coffee News might be useful for your business or organization, then we'll schedule a time to meet. This meeting is where we talk in more detail about your goals as they relate to marketing and advertising and about how Coffee News works. IMPORTANT: Since only one ad for each business type is allowed for each edition of Coffee News, many ad categories fill up quickly. If you are interested in using Coffee News to help promote your business or organization, please let us know as soon as possible so we can make sure your space is available.
Q: Can I subscribe to Coffee News? A: You cannot subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.
Q: How often do you publish and where do you distribute? A: A new issue is distributed weekly to restaurants, delis, coffeehouses, hotels, offices, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals or appointments. The publication is viewed three meals a day, seven days a week! To see the locations where you can pick up a copy of Coffee News, visit our Distribution page.
Q: What's the monthly contest about? A: Each week, we hide a small "Coffee News Guy" icon in one of the ads. To enter the contest, all you need to do is find the Coffee News Guy in this week's issue of Coffee News, complete the Contest Entry form on the back of that issue and mail it in to the address on the form. The information you provide is for our use only. We will NOT use it to send you junk mail and it will NEVER be sold or given to anyone else - EVER! Contest winners are chosen by random drawing and announced each month in Coffee News. This contest is good for our advertisers as it encourages our readers to look through all of the ads in order to find the Coffee News Guy!
Q: How long has Coffee News been in existence? A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 100 locations in Canada, more than 170 in 24 of the United States, and has spawned editions in Mexico, the Dominican Republic, Spain, Portugal, Finland, the United Kingdom, Malaysia, New Zealand, Australia and India. A French edition, Pause Café, is published in Quebec, with Spanish editions in Mexico and Spain.
Q: How long has Coffee News been in the Downriver area? A: Coffee News has been published in the Downriver Area since October of 2003.
Q: Can restaurants advertise in Coffee News? A: As a courtesy to all our restaurant and coffee shop clients in Dearborn, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News, too. Restaurants carrying Coffee News will receive a free listing in the section of the paper reserved for listing where our readers can find Coffee News. In addition, they will also be listed on our website in the section that provides the different locations where our readers can pick up a copy of Coffee News.
Q: Why should I advertise in Coffee News? A: Ads in Coffee News are less expensive than other print media, so small businesses can afford to advertise regularly. Also, Coffee News guarantees every advertiser exclusivity. That means only one advertiser from each business category is allowed in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town! For more, please see Benefits of Coffee News Advertising.
Q: Why do you require that the ad run for at least 17 weeks? The key to all successful advertising is repetition. A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see? For more, read THE COCAINE OF ADVERTISING.
Q: How do I pay for my ad? A: Your first month's investment plus the ad production fee is due before your ad's first week. You may opt to pay everything up front, or we can bill you monthly. Coffee News accepts checks and all major credit cards.
Q: Do I need to arrange for ad design? A: If you already have an electronic copy of your ad -- GREAT! If you don't, well then that's great too because we will work with you to create one. The one-time ad production fee is $30.00.
Q: Can I change an ad now and then? A: Yes, you can. There is never a charge for ad changes, which may be phoned, faxed, or emailed in.
Q: How much does Coffee News advertising cost? A: We strive to make Coffee News advertising available at or below the current print advertising rate for each area of distribution. Our goal is to give you more for your advertising dollar. You can download our rate sheet for current pricing.
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